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6 Marketing Lessons From The Girl With The Lemonade Stand
Have you ever noticed how much we adults tend to over-think things? This is especially true in business when fear, competition, options, lack of knowledge, anxiety and other factors are at play. Have...
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5 Things David Beckham Can Teach You About Marketing
Soccer superstar David Beckham announced today he’ll retire from the sport at the end of the season. Besides taking cues from how he transcended soccer to become an entrepreneur and global brand worth...
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Is Your Team Undercutting Your Marketing?
On Saturday my wife told me we’d never hire a particular moving company because of the way she said one of their teams was handling someone’s stuff. She saw the team as she was walking one day. She...
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7 Customer Questions Your Marketing Must Answer
Before a customer becomes one, they’re perception of your business ranges from not liking, knowing or trusting you to very much liking, knowing and trusting you and everything in between. No matter how...
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3 Things In Marketing You Can’t Go Without
When I was a kid I played baseball. I remember practicing in the field with my dad as each new season approached. If someone asked me then, “Joey, what do you need to play baseball?” I would have most...
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How to Research, Plan and Execute a Marketing Strategy
Hang onto your hat or your hair because you’re about to see my exact playbook on how to research, plan and execute a marketing strategy. While I’ve shared portions of this on this blog, I’ve never...
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How I’ve Spent Less Than $200 on Marketing and You Can Too
That’s right. I’ve spent less than $200 marketing my own business, not including my time, since launching more than 2 years ago. In this post, I explain how I’ve done that using startup marketing...
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Determining Your Business Niche and Effectively Marketing It
The first step in determining your niche is sidelining the fear that comes with doing this. It’s normal to want to broaden your business offering so it appeals to more people. This is an emotional...
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These marketing ‘gurus’ were crazy and why I never took the bait
If you’re trying to build a business of any kind, it’s no secret you need to market it. Otherwise no one knows it exist. If you’re an aspiring entrepreneur, I believe you should stop aspiring and start...
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The reason why entrepreneurs fail (plus GSK Marketing Coaching enrollment now...
Last week I shared a secret to marketing that grows a successful business: Start, learn and hone. Okay, that’s three secrets, but this is the formula successful entrepreneurs use, and it’s exactly the...
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